[ Retail ]
Dungn
A streetwear brand from Belgrade. I led operations and kept the business running day to day.
[ Product strategy ✦ Engineering ✦ Founder ]
I make things.
Mostly software (and now and then something out of wood, no undo button there!). I work on product strategy and engineering, which means deciding what to build and helping build it well.
About me
Close to the work
I worked as a designer and as a developer before I moved into product, so I understand both sides. I still stay close to the technical side, which helps me catch bad decisions early, while they are easy to fix.
The building years
For years I built websites, mostly online shops for fashion and HVAC companies, along with the integrations behind them. Building them taught me to ask why more often, and that question is what led me to product. A product is only as good as the way people use it, not the fancy features you think they will need.
How I decide
I would rather test an idea than argue about it. Until I can see a working version, I don't fully trust an idea, and that goes for my own too. AI has made this so much easier. A first version that once took weeks to put together can now be in front of real people within days. What AI can't tell you is which idea deserves that first version. That call is still mine.
Off the clock
I live in the suburbs of Belgrade and work from home, so most days my coworker is Willy, my Yorkie. In my free time you will find me out in the yard, working on some carpentry project or other. My husband and I have built our careers side by side.
Founder, four times
Alongside my career, I started four businesses of my own and sold one of them.
[ E-commerce ]
Print on demand
An online shop for printed shirts, tvojamajica.com. It became the top search result in Serbia, and I later sold it. It is still running.
[ Services ]
Online obituaries
A website for publishing obituaries online.
[ Marketplace ]
Edusaurus
A marketplace for online courses. The hard part was getting teachers and students to join, because each side waited for the other.
My path
My way into product wasn't a straight line, and I'm glad it wasn't. Each step left me with something I still use.
- № 01
Law school
I finished my law degree and realized I didn't want to be a lawyer. I did keep the habit of reading documents all the way through, which comes in handy more often than you'd think.
- № 02
Graphic designer
This is where my career started. Design taught me how to make complicated things easy to understand, and how to take feedback without taking it personally.
- № 03
UI designer
From print I moved to screens, designing apps and websites. This is where I learned to start with what people need and leave the layout for later.
- № 04
Frontend WordPress developer
I wanted to see my designs built properly, so I learned to build them. Three years at a marketing company also taught me how marketers think, and that simple pages tend to do better than flashy ones.
- № 05
Product manager
Over time I went from designing screens to looking after whole products, including the support and the release plans behind them.
- № 06
Senior product manager
Later I worked on products used by a few million people. At that scale each release reaches a lot of people, so care matters more than speed.
( 04 ) Say hello
What are you working on?
I like hearing from people. Whether you have a question or just want to say hello, write to me. Messages come straight to my inbox, and I answer them myself.
